Why is Shopping Cart Abandonment a Problem for Retailers

From a well-known e-commerce site to a newly inaugurated online store, digital shopping cart abandonment has been a serious reason for every shopping site.

And yes, there could be multiple reasons-psychological to economic-why users end the transaction prematurely. But this really poses a terrible challenge for retailers. Because of a sharp decline in a purchase, it becomes difficult to manage inventory.

What could be the reasons here? Do you know?

According to the Business 2 community, almost 56% of users abandon their shopping cart during their online shopping because of the hidden costs. Well, an overpriced price always hits a customer hard.

Therefore, you need to evaluate every aspect of your business and decide to customize an A/B test.

Conduct the research and gather thorough information to optimize your shopping page. Also, make the necessary changes to combat the digital impact of online shopping cart abandonment on your online presence.

Here we have covered all the problems, solutions, expert tips and tricks to reduce shopping cart abandonment. Stay tuned to know in detail.

What is shopping cart abandonment?
Have you been on an online shopping spree?

Have you ever added items to your cart but failed to make the purchase? Regardless of what unfavorable reasons it could be? It is called a digital shopping cart task.

This really is a very important element that retailers need to consider while growing their potential customer base.

How to calculate digital shopping cart abandonment?
The calculation of digital shopping cart abandonment is very simple and easy to understand. You need to-

– 1 Calculate the total no. of “transaction initiated”.

– 2 Calculate the total no. of “transactions completed”.

-3 Divide step 2 by step 3 and get the result.

By shopping cart abandonment rate, you can evaluate the percentage of users who had the intention to buy but somehow did not complete the order. This happens for several shopping transactions.

However, if the rate of digital shopping cart abandonment is higher, it represents a poor user experience. You need to find some serious solutions to lower the % to maximize your revenue.

This is an essential business metrics to focus on correlation with customer conversion rates.

What are the serious reasons for shopping cart abandonment?
Shopping cart abandonment is a serious wake-up call for all retailers to find quick solutions and overcome this obstacle.

You know, in March 2020, almost 88.05% of orders were not converted. And the highest purchase abandonment rate of 96.88% was found in the automotive sector.

According to Hazel Bolton, optimization consultant at User Conversion, poor user experience is one of the main reasons for shopping cart abandonment.

So from these shopping cart abandonment statistics, we can say that it has become a perennial nemesis for every e-commerce retailer.

So let’s find out what are the main causes of this problem-.

  1. When the checkout process is very complicated.
    As a shopaholic person, you want to clear the process faster anyway to complete the order. But a few strict form filling, detailing review, approval, and what not processes, inevitably loses interest.

Yay! It is tedious to follow these requirements at all costs when confirming the order.

This not only hindered the current shopping experience and builds a negative impression of “never coming back”. This can lead to serious repercussions for your online store. Take good care of it.

  1. long delivery time and improper shipping.
    You know, 60% of the shopping cart is abandoned due to weak shipping attributes.

Every buyer is waiting for their orders to be delivered on time (most importantly, reasonable time).

And if not, buyer interest and preferences are deterred. However, this will either reduce the frequency of shopping from your website or a direct deletion of the app.

  1. Zero, discounts and offers.
    Do you know that 93% of shoppers use a discount code to make the purchase throughout the year?

This shows the power of offers and promo code. So, if your online store doesn’t offer any discount offer, the chances of customers switching to a competitive website are always higher.

  1. rigid payment options
    A payment gateway is a final step to fully convert your users.

However, if you open up limited payment options, the customer will eventually be discouraged from purchasing the item.

Therefore, an inability to connect with different options gives the user a reason to leave the site and go for the other one.

  1. lack of trust in your online store.
    This really happens when your customer does not trust you. And the reasons could be if-.

Your website has no testimonials and customer reviews
They can’t imagine the real people or famous celebrities
Doesn’t open up with return policies
What are the proven strategies to overcome digital shopping cart abandonment?
After evaluating the possible reasons for digital shopping cart abandonment, it’s time to take action to overcome this obstacle with your shopping cart.

So let’s discuss some proven strategies to offset digital shopping cart abandonment.

  1. Optimize website performance.
    No user waits for your website to load. It’s really hard to be patient when you dive to search for your favorite items.

A fast loading time will boost their interest and desire to shop more and stay long to check multiple items.

Thus, the inclination to buy products here will surely improve.

  1. Give security to the listed products.
    Do you know that abandoning digital shopping carts has a negative impact on available inventory?

To increase sales, give guarantee and security to the actual best products.

You need to display trust symbols like – PCI-DSS compliance and other security seals to give confidence to your users.

Also give certified remarks to make a quick purchase without second thought.

  1. Maintain a win-win refund and return policy.
    Weak return policies are the main reasons to withdraw hands over the delicate or luxurious products.

Therefore, make sure you maintain a strong refund and return policy that encourages users to buy big tickets and try new products without hesitation.

Show them a sense of accountability to confirm their order with a stronger intention.

  1. Project the thumbnails during the final process.
    Thumbnails are the best way to reassure your customers about what they have purchased.

This allows customers to review their purchase while confirming the transaction for quick booking.

So, you can go for setting up the thumbnails to let your users clear check all the information in one window without any clutter.

  1. other joint strategies
    In the race for expert opinions and premium services, shared strategies still have a wider reach. Make a note to follow this for a seamless user experience.

Offer multiple payment and banking options.
Display ratings, launches, and images of the current item
Incorporate brand seals into each product
Easily track your shipping details
Live chat with experts to suggest additions
So, try out these effective strategies and improve your sales funnel to streamline your recovery process.

However, you can always hire an e-commerce developer to manage the impact of shopping cart abandonment.

How do you pull back affected users using proven shopping recovery methods?
Yes, we know that digital shopping cart abandonment has a negative impact on available inventory.

So the catch is – how do you regain the trust of your previous and potential customers? If you follow the strategies above, you can retain your existing users.

But, how to attract the affected users back to your website? Is it possible?

Well, yes, with shopping recovery methods!!!

  1. abandoned shopping cart emails
    Abandoned cart emails are one of the effective sources to get your previous users back to your website. Thousands of templates are available to curate and create an enticing message to grab the user’s attention.

Therefore, all you need to do is to prepare an email with good offers and discounts to make users open the email and return to your online store.

Well, you know, 40% of cart abandonment emails are opened. Among them, 50% of them are clicked? To support the facts, 28.3% of e-commerce sales are successfully removed from abandoned cart emails.

You can retrieve their email address from your records if they log in before shopping.

This shows ONCE MORE of a good opportunity! Don’t miss it. Keep trying. You can still manage your previous customers with abandoned cart emails.

  1. abandoned cart retargeting
    The performance of Abandoned Cart Retargeting is incredibly powerful and robust. You can just place the retargeting ads on the checkout page. Go for Google shopping cart and create a shopping campaign.

When you’re done, target the popular social media platforms. This way you can reach their top of mind recall.

And yes, this strategy REALLY WORKS!

According to 99 Companies, there are 76% chances that you will get clicks through retargeting ads. Well, it has 10x the CTR.

So, now, would you give it a try?

Every customer has different preference, taste, buying habits, and of course, different behavior. You can’t judge “everyone” based on segment “one”.

But, one thing that is certainly common with all customers is the check-in and check-out page. The initial must be welcoming and get users to their desired items quickly. While achieving a peak of mind recall, the final experience must be delightful.

It only takes a second to confirm the order and exit the shopping cart. What’s holding back is the delightful user experience in your store. Make sure it’s friendly and enticing.

If you are still struggling to add and integrate in new features, contact Stans now! We are a trusted e-commerce development company and can help you sort out shopping cart abandonment issues.

We are just a phone call away.

Hope this article has really helped you. Share your views in the comment section.


How does shopping cart abandonment affect retailers?

a) It Affects brand impression

b) This Results in a lost sales opportunity

c) Disrupts merchandising inventory

What is shopping cart abandonment statistics 2020?
Shopping cart abandonment statistics 2020 shows that about 88% of the shopping cart was abandoned in March 2020.

How can online retailers reduce or avoid shopping cart abandonment?a)Maintain transparency around costs, returns and refunds.

b) Make-up with fast and on-time delivery.

c) Add progress indicator thumbnails

What is a good shopping cart abandonment rate?
According to Wikipedia, the optimized checkout process has a 20% abandonment rate.

Why do customers abandon online shopping carts?
a) Customers abandon online shopping carts for several reasons-.

b) Compulsion to create an account

c) Availability of better options

d) Overcharged shipping costs

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